Your authorized representative for medical devices – EU, Switzerland and UK

Are you planning to market your medical device in Europe, Switzerland or the UK? Then you need a local authorized representative to represent you in dealings with the authorities, check your technical documentation and ensure market access. BAYOOCARE supports you as an EU authorized representative (EU-REP), Swiss authorized representative (CH-Rep) and UK Responsible Person (UKRP) – reliably, with regulatory expertise and a clear focus on your success.

Your authorized representative for medical devices – EU, Switzerland and UK

Are you planning to market your medical device in Europe, Switzerland or the UK? Then you need a local authorized representative to represent you in dealings with the authorities, check your technical documentation and ensure market access. BAYOOCARE supports you as an EU authorized representative (EU-REP), Swiss authorized representative (CH-Rep) and UK Responsible Person (UKRP) – reliably, with regulatory expertise and a clear focus on your success.

Why do you need an Authorized Representative for medical devices?

As a medical device manufacturer not based in the EU, Switzerland or the UK, you are legally obliged to appoint an authorized representative before you are allowed to place your products on the market. This requirement applies to all risk classes according to MDR (EU) 2017/745, IVDR (EU) 2017/746, the Swiss Medical Devices Ordinance (MepV) and the UK Medical Devices Regulations 2002. This regulation serves to protect patients and ensures that medical devices from all over the world meet the same high safety and quality standards as products from locally based manufacturers.

The authorized representative acts as a central interface between you and the responsible authorities, checks the regulatory conformity of your products and takes on defined tasks in the context of market surveillance and vigilance. They are liable for product safety on an equal footing with the manufacturer – a responsibility that requires technical expertise, regulatory experience and robust quality management. Their name and contact details must be indicated on the product label so that users and authorities know immediately who to contact if necessary.

BAYOOCARE - Vorprüfung Ihrer Technischen Dokumentation

Mandatory designation:
Deadlines, markets and registration

The designation must be made before the first placing on the market and applies to at least one generic product group. Without a mandated authorized representative, registration in the respective systems is not possible – neither in EUDAMED for the EU, nor with Swissmedic for Switzerland or the MHRA for the United Kingdom. It should be noted here: Since the abolition of the Mutual Recognition Agreement between Switzerland and the EU, the CH-Rep is a regulatory requirement for all foreign manufacturers, and the UK Responsible Person is also required for EU manufacturers as soon as their registered office is outside the UK.

EU authorized representative (EU-REP)
– Your partner for the European market

BAYOOCARE assumes the role of EU authorized representative for you in accordance with Article 11 MDR and IVDR. With our 8 locations in Germany, we act as your local contact within the European Union. We formally check whether your conformity assessment has been carried out in full, your declaration of conformity meets the regulatory requirements and the technical documentation has been prepared in accordance with your quality management system. This check is not a substantive assessment in the sense of a notified body, but a procedural verification that ensures that all the necessary evidence is available and kept up to date.

BAYOOCARE - Unsere Standorte in Europa ermöglichen uns Representative für die EU, Schweiz und UK zu sein

We organize the registration of your actor and product data in EUDAMED and obtain the Single Registration Number for you, which you need for legal marketing. We work closely with you to record all information correctly and complete the registration in a timely manner. As soon as authorities request documents, we provide them in the relevant official language and coordinate communication between you and the responsible market surveillance authorities. In the event of incidents, field safety corrective actions or vigilance notifications, we actively work with you to meet regulatory requirements and protect patients in the best possible way.

A central aspect of our work as EU-REP is ongoing document management

We keep your Declaration of Conformity, your Technical Documentation and all relevant certificates for the legally prescribed period of at least ten years (15 years for implants) and ensure that these documents can be made available at any time at the request of the authorities. If it turns out that you are not complying with your regulatory obligations, we are entitled and obliged to terminate the cooperation and inform the competent authority. This escalation option protects both you and us from legal consequences and ensures that only compliant products remain on the market.

Our experts take all relevant interfaces into account when reviewing your documents – from clinical evaluation and risk management to post-market surveillance. We understand the complexity of modern medical devices and know what notified bodies and authorities look for. We pass this experience on to you and help you avoid common stumbling blocks and organize your market approval efficiently.

Are you looking for an EU authorized representative for your market access in Europe?

Contact us for a non-binding consultation. Together we will develop the right strategy for your European market access.

Swiss authorized representative (CH-Rep)
– BAYOOCARE Swiss

Since the revised Medical Devices Ordinance (MedDO) and the new Ordinance on In Vitro Diagnostic Medical Devices (IVDD) came into force on May 26, 2021, Switzerland has been considered a third country for regulatory purposes. The previously valid Mutual Recognition Agreement between Switzerland and the EU was not extended to MDR and IVDR, meaning that Swiss manufacturers require an EU-REP and, conversely, foreign manufacturers must mandate a CH-Rep in order to place their products on the market in Switzerland. This requirement applies to all medical devices, regardless of the risk class.

With our location in Basel, we assume the role of the Swiss authorized representative

In this way, we ensure that your products meet the requirements of the MepV (SR 812.213) and IvDV (SR 812.219). We check whether your technical documentation complies with Swiss requirements and whether your conformity assessment has been carried out correctly. We validate the completeness of your Declaration of Conformity and the underlying certificates and register your products with Swissmedic, the Swiss regulatory and supervisory authority for therapeutic products.

A decisive advantage of the Swiss regulation

Your technical documentation can remain in your company in accordance with Article 51 MedDO. You only have to send it to us if Swissmedic requests access to it as part of an inquiry or an audit. This arrangement reduces your administrative workload and allows you to retain control over your sensitive documents, while at the same time we ensure that all documents are available promptly if required.

We also assume the vigilance reporting obligations for you in accordance with Article 66 TPLRO. This means that we report incidents and safety corrective measures in the field to Swissmedic and coordinate communication between you and the authorities. We ensure compliance with all deadlines and reporting obligations and ensure that your products are continuously monitored even after they have been placed on the market. If we receive complaints or indications of safety risks, we will inform you immediately and support you in implementing the necessary corrective measures.

BAYOOCARE - Vorprüfung Ihrer Technischen Dokumentation

Are you planning to market your medical devices in Switzerland?

Contact us for a non-binding consultation. Together we will ensure a legally compliant market entry in accordance with MepV and IvDV.

UK Responsible Person (UKRP)
– Your representation in Great Britain

To access the UK market, manufacturers not based in the UK must appoint a UK Responsible Person. The duties of the UKRP are set out in the UK Medical Devices Regulations 2002 (as amended) and largely correspond to the duties of an EU Authorized Representative, but are subject to the UK’s own legal framework. Unlike in the EU, it is not possible in the UK to appoint several UKRPs for different product groups – you may only appoint a single UK Responsible Person for all your products.

BAYOOCARE - Unsere Standorte in Europa ermöglichen uns Representative für die EU, Schweiz und UK zu sein

Our branch in London

Through our branch in London, we assume the function of UK Responsible Person for the British market. We register your company and your products with the Medicines and Healthcare products Regulatory Agency (MHRA) and maintain these registrations on an ongoing basis. We check whether the required conformity assessment procedures have been carried out, whether your technical documentation is complete and whether the declaration of conformity is available. We take into account both CE-marked products that are currently still allowed to be sold in the UK and UKCA-marked products that will serve the UK market in the long term.

We keep the relevant documents available and provide them to the MHRA on request. We communicate centrally with the authority and coordinate all inquiries, audits and market surveillance measures. Should the MHRA request product samples or require access to any of your products, we will organize the provision and ensure that all requirements are met. In the event of incidents and safety corrective actions in the field, we actively support you, forward complaints and reports from the market to you and, if necessary, escalate to the termination of the mandate if regulatory obligations are not met.

An important difference to the EU-REP is that the UKRP information on the labeling of UKCA-marked products is mandatory, whereas it is not mandatory for CE-marked products. We can advise you individually on which labeling requirements apply to your products and how you can best structure the transition phase between CE and UKCA marking.

Your advantages with BAYOOCARE as an international authorized representative

Through our branch in London, we assume the function of UK Responsible Person for the British market. We register your company and your products with the Medicines and Healthcare products Regulatory Agency (MHRA) and maintain these registrations on an ongoing basis. We check whether the required conformity assessment procedures have been carried out, whether your technical documentation is complete and whether the declaration of conformity is available. We take into account both CE-marked products that are currently still allowed to be sold in the UK and UKCA-marked products that will serve the UK market in the long term.

We keep the relevant documents available and provide them to the MHRA on request. We communicate centrally with the authority and coordinate all inquiries, audits and market surveillance measures. Should the MHRA request product samples or require access to any of your products, we will organize the provision and ensure that all requirements are met. In the event of incidents and safety corrective actions in the field, we actively support you, forward complaints and reports from the market to you and, if necessary, escalate to the termination of the mandate if regulatory obligations are not met.

An important difference to the EU-REP is that the UKRP information on the labeling of UKCA-marked products is mandatory, whereas it is not mandatory for CE-marked products. We can advise you individually on which labeling requirements apply to your products and how you can best structure the transition phase between CE and UKCA marking.

BAYOOCARE - Vorprüfung Ihrer Technischen Dokumentation
  • One contact for the EU, Switzerland and the UK – all three markets from a single source, without coordination effort

  • Local presence on site – offices in Germany, Basel and London for support close to the authorities

  • Experience from over 30 target countries – tried and tested processes for all risk classes from Class I to AIMD
  • Transparent mandate agreements – clearly defined roles, responsibilities and interfaces

  • Integrated view of quality and compliance – regulatory requirements always in connection with clinical performance and technical safety

  • Minimized liability risk – through careful document review and proactive communication with authorities

Do you need a UK Responsible Person for the British market?

Contact us for a no-obligation consultation. Together we will shape your path through the UK regulatory framework.

Frequently asked questions

There are many questions about EU-REP, CH-Rep and UKRP. We have answered the most common ones for you – from liability issues and changing the authorized representative to the differences between the three markets. Your question is not listed? Please feel free to contact us.

The EU authorized representative represents the manufacturer vis-à-vis authorities and checks regulatory compliance, while the importer imports products from third countries into the EU and places them on the market as an economic operator. An importer can also legally act as an EU-REP, but should avoid role conflicts and consider the additional liability risks. BAYOOCARE recommends separating these roles in order to clearly separate regulatory and commercial interests.

Yes, if your subsidiary is legally independent, has its own place of business in the EU and has its own person with the necessary expertise for regulatory compliance (PRRC). The PRRC of the EU-REP must not be identical to the PRRC of the manufacturer. If these requirements are not met or you want to avoid conflicts of interest, an independent service provider such as BAYOOCARE is the better choice.

The duration depends on the completeness of your documentation. If the technical documentation and conformity assessment are complete, the mandate can be issued within a few weeks. EUDAMED registration takes additional time, depending on the workload of the system and the complexity of your products. BAYOOCARE supports you in organizing all processes in parallel and avoiding delays.

No, you can appoint an authorized representative for a generic product group. A generic product group comprises products with a similar intended use, design and manufacturing process. This arrangement reduces the administrative burden and allows you to bring new products within the same group to market more quickly. In the UK, however, only one UKRP is permitted for all products.

A change of authorized representative requires careful planning to ensure continuity. You must ensure that the transfer of the technical documentation and all relevant documents takes place smoothly, that the registrations in EUDAMED, with Swissmedic or the MHRA are updated and that the product labeling is adapted. BAYOOCARE supports you during the changeover and prevents regulatory gaps.

Yes, the EU authorized representative, CH-Rep and UKRP are equally liable with the manufacturer for defective products. This liability is enshrined in law and underlines the importance of careful document review and close cooperation between manufacturer and authorized representative. BAYOOCARE has comprehensive liability insurance and works with you on an equal footing to minimize liability risks.

Yes, since the Mutual Recognition Agreement between Switzerland and the EU was abolished, Switzerland has been treated as a third country. This means that you need a CH-Rep in addition to the EU-REP if you want to market your products in Switzerland. BAYOOCARE takes on both roles for you and ensures that your regulatory strategy is implemented consistently across all markets.

BAYOOCARE - Alfred Koch - CEO & PRRC

Alfred Koch

CEO | PRRC

How to contact us

Are you planning a project or do you have very specific regulatory questions about placing your medical device on the market? No matter what phase of your project you are in, we will be happy to support you. The quickest way to reach us – feel free to write to us.

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